An insight into my role as Creative Director at

k e n d i l u x

As the Creative Director at Kendi Lux, I lead the development and execution of the brand’s visual identity, ensuring that every design element aligns with the company’s luxurious and sophisticated aesthetic. My design work plays a central role in this process, from crafting branding concepts to creating digital assets and marketing materials. I collaborate closely with teams across the company to ensure consistency across all touchpoints, including product design, packaging, and social media. In addition to guiding the overall creative vision, I am hands-on in designing and executing innovative campaigns that engage our audience and elevate the brand's narrative.