Leadng the brand’s creative direction and growth strategy, shaping its visual identity, digital presence, and product launches from concept to execution. I designed and managed the website, produced campaign photography, oversaw Meta advertising, and directed social strategy to ensure a cohesive and elevated brand experience across every touchpoint. I also developed and launched new products, guiding everything from packaging direction to creative rollout, while managing celebrity partnerships and branded events to expand the brand’s cultural reach.
